Small- to medium-sized businesses (SMBs) and startups have limited budgets for business operations such as monitoring, backups, and security. They also tend to iterate on their applications much faster, have fewer compliance requirements, higher risk tolerance, and can manage with “good enough” disaster recovery practices, depending on the type of application. Because they are so focused on building their application, cloud backups can sometimes be overlooked, but backing up important work is a critical need.